International design group E-fact has revamped the Greenwich Theatre in south London. The venue reopened last month after being closed for a year of refurbishment.
The programme included the development of a new corporate identity, interiors, signage and promotional material. The refurbishment aims to broaden the theatre’s audience. It is moving away from its reputation as an elite repertory site, instead offering a diverse range of music, theatre, comedy and dance.
E-fact managing director Daniel Blattler says: “The Greenwich Theatre has been undergoing some major interior and exterior changes over the past year to create a light, spacious and contemporary feel. We wanted to capture the spirit of the place by developing an identity that would reflect the personality of the new-look theatre and the eclectic charm of Greenwich.”
Blattler adds: “To reflect the diversity of theatre, we created a colourful and flexible marque that allows the contrast of the familiar with the fascinating, the traditional with the contemporary, in line with the theatre’s new direction.”