G2 Design Partnership has created a new identity for the UK branch of the French government’s centre of language and culture, Institut FranÃ§ais, which is attempting to modernise its image. The identity and communications consultancy, which was formed last August by former employees of Raymond Loewy International, won a six-way pitch against two unnamed UK consultancies and three French groups. The logo will be launched at the Vive la France exhibition at Olympia in west London, held from 14-16 January. G2 partner Grant Smith says: ‘The Institut in the UK was looking for a new logo to replace its previous austere and academic image, while retaining the authority of a French government organisation.’
Pentagram partner Marina Willer’s team has created an overarching visual system for literary event, Hay Festival, and its many global offshoots and projects, in a bid to bring clarity to
No, No, No, No, Yes editor, David Dunn, tells us what he has learned about creating a winning book cover.
The Welsh political party has suggested it may be changing its name to the New Wales Party, in a bid to be more “inclusive”, particularly towards non-Welsh speakers. We look
The online streaming service will work on a range of screens, from TVs to tablets, and will let players switch from watching games on YouTube to playing them instantly.