G2 Design Partnership has created a new identity for the UK branch of the French government’s centre of language and culture, Institut FranÃ§ais, which is attempting to modernise its image. The identity and communications consultancy, which was formed last August by former employees of Raymond Loewy International, won a six-way pitch against two unnamed UK consultancies and three French groups. The logo will be launched at the Vive la France exhibition at Olympia in west London, held from 14-16 January. G2 partner Grant Smith says: ‘The Institut in the UK was looking for a new logo to replace its previous austere and academic image, while retaining the authority of a French government organisation.’
Design outfit Studio Texture has led the redesign, keeping the previous Pentagram-designed logo but introducing new colours, typography and tone of voice.
The newly-established partnership hopes to create more aesthetically-pleasing solutions to COVID wayfinding in working, retail and even domestic spaces.
The Danish design innovation lab has collaborated with several studios to create a typographic identity that is as “neutral as possible”.
This free-to-access report by Design Week in partnership with Framer is the first global survey commissioned to investigate the benefits and effectiveness of digital prototyping.