G2 Design Partnership has created a new identity for the UK branch of the French government’s centre of language and culture, Institut FranÃ§ais, which is attempting to modernise its image. The identity and communications consultancy, which was formed last August by former employees of Raymond Loewy International, won a six-way pitch against two unnamed UK consultancies and three French groups. The logo will be launched at the Vive la France exhibition at Olympia in west London, held from 14-16 January. G2 partner Grant Smith says: ‘The Institut in the UK was looking for a new logo to replace its previous austere and academic image, while retaining the authority of a French government organisation.’
To mark the 70th anniversary of the Universal Declaration of Human Rights, 30 artists and designers from across the world have designed prints representing our fight for equality, from women’s
The new logo acts as a “plinth” for other content while the creative campaign features different fabric backgrounds to reflect the “range of personalities” that attend the fair.
The new ultra-marathon series runs five-day, 250-kilometre races across the world, and looks to appeal to people of all skill levels, whether they are running “novices” or long-distance “experts”.
Pantone has made a name for itself as a colour trend-setter, telling the world it knows what shade will dominate everything from fashion and packaging, to art and furniture the