G2 Design Partnership has created a new identity for the UK branch of the French government’s centre of language and culture, Institut FranÃ§ais, which is attempting to modernise its image. The identity and communications consultancy, which was formed last August by former employees of Raymond Loewy International, won a six-way pitch against two unnamed UK consultancies and three French groups. The logo will be launched at the Vive la France exhibition at Olympia in west London, held from 14-16 January. G2 partner Grant Smith says: ‘The Institut in the UK was looking for a new logo to replace its previous austere and academic image, while retaining the authority of a French government organisation.’
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Visitors will speak to a lion sculpture, which will remember the words it has heard before “roaring” them back in the form of projection mapped poetry.