Zulver plots a course for WDR

Zulver & Co has carried out an extensive rebranding project for the business information services offered by banking group Warburg Dillon Reed.

The project, for WDR’s Global Contributions Programme, has involved improving the effectiveness and ease of use of pricing information transmitted through media groups Bloomberg, Reuters, Telekurs and Telerate.

The service is used both internally and by clients, and features over 4000 pages of information. It had to be updated simultaneously for all users, after a finely-timed campaign to inform users of the impending changes.

Zulver & Co employed a compass device, adapted to suit each application, for the process. Traders within WDR were, apparently, initially cynical of the alterations. According to WDR global head of design and corporate identity Elaine Copeland, the consultancy used “wit, intelligence and humour”, to communicate the need for change.