Elmwood London assists the RAC

Elmwood London has been appointed to create naming, identity and marketing materials for a new service from RAC Business Solutions, the motoring association’s business arm.

The division is planning to launch a branded range of services around the cycle of car purchase, maintenance and resale, which it will offer to consumers and manufacturers.

Elmwood London was appointed following a four-way pitch in November and the work is likely to launch in the spring.

The RAC logo will be unchanged and is likely to feature in the new identity, says Elmwood London managing director Don Landers.