A host of leading designers and artists, including Peter Saville and Malcolm Garrett, has collaborated to create an on-line gallery of content for mobile phones called Candyspace.
The site, at www.candyspace.tv, launches this month and will offer about 100 pieces of graphic art, photography, film and animation for download to mobiles. Contributors to the portfolio include Jasper Goodall, Nick Thornton-Jones, Warren du Preez and The Stuckists.
Robin Derrick, creative director of the British edition of Vogue magazine, is curating the photography section and will contribute some of his own images. Saville and Garrett acted as consultants, with Saville advising on the concept and selection of contributors and Garrett advising on the use of technology.
The project has been in development for two years and secured funding from marketing services company NMI Group in April. The idea was spearheaded by Candyspace NMI creative director Martin Brierley, executive producer Murray Partridge and managing director Tom Thorne.
Saville, who will contribute some new designs, says he is ‘totally supportive’ of the concept as it will return royalties to the artists and designers in proportion with sales.
‘I could see in mobiles the possibility of a kind of image exchange where the image is the only thing: a standalone that is the product, not tied to anything else,’ he says.
‘Artists will have to work within the [mobile] format; it is the vision equivalent of the pop song.’