Up Creative and Conkerco create Kerrang campaigns

Up Creative and animation specialist Conkerco, working with Emap TV Design, have created two TV campaigns in support of hard rock brand Kerrang. The two campaigns feature eight sequences in the style of 1970s public information pieces, ‘twisted to macabre levels’, says Jamie Balliu, creative director at Up Creative. ‘They satirise the ridiculous suggestions [public information films] sometimes make,’ he explains. The work reflects Kerrang’s audience, which ‘identifies with being anti-establishment while remaining socially aware’.