VOX POP

What central issues will dominate design consultancies in your region over the course of 2005?

‘Global warming, terrorism, the Euro, the dollar, light delays, paternity leave, smoking ban, political correctness, politics, cultural homogeneity, diversity, changing workplace, bad TV, poverty, violence, European football, sausages, software, education, alcohol, ladies’ shoes, haircuts, the colours/ shapes of things… same as usual, really.’

Ross Hunter, Managing director, Graven Images – Glasgow

‘What’s vital for Cornwall is Government funding, regeneration and positivity. Industries in Cornwall now believe in the importance of design for success and can find local studios offering high quality, effective design services. A continued positive mental attitude to our local economy will surely mean continued success.’

Helen Blake, Managing director, Absolute – Cornwall

‘The North East needs to build on its understanding of the huge benefits design can provide to business growth and success. But with the creative profile of the area raised by iconic landmarks like The Sage music centre, Baltic art gallery and the Angel of the North, it’s time to broaden out and promote our industry.’

Darren Richardson, Director, Gardiner Richardson – Newcastle

‘Brand Manchester. In Peter Saville we have a universally accepted and respected creative champion. All eyes will be on the initiatives that come out of the ‘original, modern’ positioning and local consultancies are literally queuing up to work on the brief.’

Alistair Sim, Managing director, Love Creative – Manchester

‘The South West is a vibrant place and adding value to the area’s regeneration through design will be an exciting challenge. Let’s hope the design will be as inspirational as Tyneside’s Sage – we need a proper home for our local music talent (my self included).’

Carol Whitworth, Creative director, Home – Bristol

‘Effectiveness, in all its forms. We need to continue to prove to clients that our industry can be effective, offer great value, and really work – then more clients will commit more budget and trust, commission more projects and help us all to develop our businesses in 2005 and beyond.’

Nick Ramshaw, Chief executive, Elmwood – Edinburgh

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