Bently Holland & Partners has designed an identity for the new music management company Ferocious Music.
BHP was recommended for the job. The brief was open, says a consultancy spokeswoman, but the logo was designed with the aim of appealing to the young and attracting up-and-coming bands.
Ferocious is set to launch its first CD single at the end of July. This will feature a band called Lick, and is being released in conjunction with Warner Music UK.
A spokeswoman for BHP says that the London-based design consultancy hopes to continue working with Ferocious Music on future projects.