Insects seem to leap off the page in Burnett Associates’ World of Invertebrates brochure for London Zoo. The brochure was designed as part of the zoo’s redevelopment project and aims to attract funding for the Invertebrate House. ‘We’ve gone for a colourful look to create a distinctive image for the zoo,’ explains consultancy director Marc Nohr. A second brochure features the penguin pool project, and a third will be on the aquarium.
The new appearance looks to give the retail brand a more consistent and “ownable” identity across both physical and digital spaces.
These designers are rethinking the surfaces we touch and turning them into COVID-killing materials, which can be fabricated as familiar objects.
The identity for the neighbourhood centres around a graphic “R” logo, which the studio says is designed to “almost disappear” when applied.
The company’s first new logo in 20 years was created by an in-house design team and looks to embrace both physical and digital platforms.