Britvic to launch new fruit drink aimed at children

Britvic is set to launch a new fruit drink aimed at children, called Juice Up.

Jones Knowles Ritchie has designed packaging for the drink’s three flavours – Cool Berry, Smooth Orange and Sunshine Tropical.

A wide-mouthed, round-shouldered plastic bottle was designed by JKR.

‘We are positioning Juice Up as fashionable, desirable and tasty, as well as healthy,’ says JKR director Andy Knowles.