Britvic to launch new fruit drink aimed at children
Britvic is set to launch a new fruit drink aimed at children, called Juice Up.
Britvic is set to launch a new fruit drink aimed at children, called Juice Up.
Jones Knowles Ritchie has designed packaging for the drink’s three flavours – Cool Berry, Smooth Orange and Sunshine Tropical.
A wide-mouthed, round-shouldered plastic bottle was designed by JKR.
‘We are positioning Juice Up as fashionable, desirable and tasty, as well as healthy,’ says JKR director Andy Knowles.
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