Edwards Churcher

Digital media consultancy Edwards Churcher designed three exhibits, loosely following Graphic Thought Facility’s visual identity guidelines. Each project focused on different age ranges. ‘We worked closely with the museum team to get the communication right, including a two-week evaluation with the children themselves. The brief for each exhibit was to make them as challenging and as engaging as possible. Things we assumed were good design were chucked away because the children didn’t get it,’ says Rodney Edwards of Edwards Churcher.

Spot the Change, housed in the Who am I exhibit, teaches the difference between looking and seeing. It challenges the visitor to look at two flashing images and tries to point out the difference. ‘The brief was to re-interpret a scientific experiment on perception,’ says Edwards. ‘We repackaged it as a beat the clock challenge.’

Bad Interfaces, placed in Digitopolis, needed to explain how a badly designed computer interface can be difficult to use. Edwards Churcher thought of creating a bad interface that would represent the familiar real life task of cleaning a window. ‘The computer makes it very difficult to do the tasks, then tells you why and allows you to correct it,’ says Edwards. ‘If you break the window it gives you the option to “Go Back”. The challenge is to succeed in the gameplay.’

Art direction: Rodney Edwards and Neil Churcher

Interactive designer: James Stone

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