New brochure for London hospital

Torch Design and Art Direction has designed a brochure for the New Victoria Hospital in London, which is due to be launched in two weeks time.

Torch is designing all the private hospital’s communications work. ‘The brief was to portray a fresh, clean, modern-looking hospital,’ says Torch creative director Peter Caroll.

‘Our solution was to employ a mix of reportage-style colour and black and white photography by Peter Grant, presenting a human side to the hospital,’ he adds.

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