New ident sequences for Universal Studios’ global movie channel

Static 2358 has designed four new ident sequences for Universal Studios’ global movie channel, Studio Universal.

Static 2358 has designed four new ident sequences for Universal Studios’ global movie channel, Studio Universal.

The group won an international pitch to create the visuals to complement and strengthen the channel’s original three ‘mother’ identities, all of which were designed previously by Static.

Senior designer Nick Scott of the consultancy says: ‘One of the most exciting aspects was the live action shoot, which involved capturing atmospherics made with light, smoke and liquid.

This involved a fair amount of experimentation, which a lot of clients tend to feel uneasy about.’ The idents will go live on Studio Universal throughout Europe from early autumn.

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