New structural packaging for Dove and Sure

Elida Fabergé brands Dove and Sure have been given new structural packaging for their stick deodorant variants, created by Tin Horse.

Elida Fabergé brands Dove and Sure have been given new structural packaging for their stick deodorant variants, created by Tin Horse.

The consultancy was briefed to differentiate the brand from competitors, without adding any significant costs.

A ‘feminine’ waist has been added, plus a more rounded top.

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