Redesign for Terry’s All Gold

Branding specialist Design Bridge has redesigned the dark and milk chocolate boxes of Terry’s All Gold, as part of an on-going six-year relationship with the brand.

In order to keep the product at the forefront of the gift market, Design Bridge has taken the three key requirements of the brief: dynamism, modernity and three-dimensionality, to develop a 3D ‘G’ and spotlight effect to provide more depth.

Terry’s All Gold brand manager Judi Ainsworth says: ‘Design Bridge’s new packaging design will signal to our customers that All Gold is the gold standard for mainstream confectionery.’