Europe’s largest printed music publisher and retailer, Music in Print, has appointed Rodney Fitch & Co to rebrand and revamp its 24 UK outlets. The investment is part of the company’s aim to become the leading integrated music and print retailer in the sector.
In addition to its own-brand stores, the company distributes to 160 other outlets throughout the UK. To combat the existing inconsistency in its branding, the company’s shops will be rebranded under the title The Music Room and have new interiors. The prototype Norwich site is due to be completed by the end of the year.
Rodney Fitch & Co senior associate Amanda George says she is “delighted” to be working with the company.
“It has a strong presence as a retailer and our work will help it maintain its reputation among both specialists and a more general audience. Music in Print will become more accessible to a new audience who wish to enjoy all aspects of music,” she says.