TV dinners theme for Emap’s Kiss TV

Tucker Clarke-Williams has employed a TV dinners theme for a range of promotional items developed for Emap’s Kiss TV, which launched last week.

Presented as a typical oven-ready meal, the Staysexy TV Dinner is, in fact, a pack containing Kiss merchandise, aimed at TV planners and media buyers or potential advertisers.

Additional campaign merchandise includes a website, ‘suck me and stay sexy’ lollipops, and a specially commissioned version of computer game Pong, which uses a severed human head in place of a ball.