Since its redesign by Esterson Associates, the New Statesman has seen its sales break the 30 000 level for the first time in 20 years (DW 5 June). The first fruits of the relaunch four weeks ago appear encouraging, with sales up over 20 per cent since its last audit, according to the magazine.
The Pentagram partner created the identities of both Fantastic Beasts films, as well as the overarching brand for the Wizarding World, which encompasses the Harry Potter and Fantastic Beasts franchises.
A highlight of the retail concept is a “trial space” resembling a basketball court, which features the brand’s manifesto in Arabic.
As part of our series on design in 2019, Clotilde Passalacqua, interior design leader at Ikea UK and Ireland, looks at what will happen in interior design over the next
Amid a tough retail climate and increasing competition from online stores, we look at how bricks-and-mortar shops are finding new ways to entice customers.