“No, I don’t believe it, it’s not possible, it can’t be!”
These expletives burst from Annie Eaves, development director at London multimedia consultancy Real Time Studio, when she discovered an American typeface called Mrs Eaves.
Annie (who is a Mrs) has been a typography teacher at The London College of Printing.
Zuzana Licko, the designer of Mrs Eaves, is based in Berkeley, California. “Perhaps she’s one of my former students,” said Annie in excitement. If Eric Gill can have a typeface named after him, then why not Annie Eaves…?
Licko’s tasteful booklet reveals that Mrs Eaves actually marrried printer John Baskerville in 1764. It includes a fictional letter from Baskerville to Voltaire, expounding on his joint passions for printing and his wife.
“There is an alphabet of buttons sewn directly to my heart… I will make letters for her to wear like the widest broaches! Yes, broaches!”
The booklet then shows examples of Licko’s typeface.
Bizarrely, Baskerville’s typeface has always been Annie’s favourite. “This is just so amazing. If it had been Optima it would have been no big deal!” she says.