MPL energises electrical range

Michael Peters Limited has created brand identity, packaging and a categorisation strategy for a range of more than 150 electrical products for MK Electric.

The group has devised a system of eight distinct sectors with colour-coding to differentiate one from another, and created brand harmonisation by using shared symbols like electrical elements and circuits across the ranges.

Meanwhile, MPL’s work for Bavarian cheese manufacturer Bergader has started its European roll-out. MPL is working with Bergader to develop sub-brands for local markets following its initial work to rebrand the manufacturer’s core range of cheeses.

A tool for clients to measure the communication value of annual reports has been launched by MPL. Called Expertview, it has been developed by MPL and Momentum, a financial research firm.

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