BrandFrontier lays down WOM look

BrandFrontier has developed a brand strategy and revamped the identity of textiles company WOM International, which relaunches at the end of June.

The consultancy, which is believed to have been paid a six-figure sum for the work, has also created a set of on-line brand guidelines and will design WOM’s consumer-facing marketing collateral, including brochures and product information material.

BrandFrontier business development director Mark Pinder says the branding work represents a new direction for the company.

‘Companies in the [carpet textile] industry are not well known for marketing themselves. WOM needed a clear set of values that allows it to build on its success and move forward,’ he adds.

‘We have done lots of work internally and that has helped formulate the company’s brand essence and key values, which has enabled us to draw up a brand and marketing strategy,’ says Pinder.

The consultancy, which was appointed in September last year, won the work following a paid creative pitch.

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