Redpath blazes trail for British Council Scotland book

Redpath has designed a promotional book for a five-figure fee, to mark the British Council Scotland’s move to new headquarters in Holyrood, Edinburgh and publicise the organisation’s achievements.

The British Council Scotland is relocating from traditional premises it occupied for more than 40 years to a newly converted office building called The Tun, formerly part of an old brewery, in the heart of the city, says Redpath business development manager Allison Traynor.

The consultancy also persuaded the client to use the book to highlight its activities. Traynor adds, ‘There are a huge amount of stories to tell about what it’s been involved with, both in the past and more recently.’

The design team of Redpath creative director Andrew Hunter and designer Sarah Cassells gave each ‘story’ its own style in terms of imagery, type and layout, while the image of barley sheaves on the cover is intended to reflect heritage of the new building.

Redpath was appointed without a pitch in December 2001.

The book, due to launch next week, is full-colour, A6-sized, case bound and runs to 80 pages.

The British Council, instrumental in creating the Edinburgh Festival in 1947, is playing a part in next year’s Venice Art Biennial.

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