Delta creates Greek Nirvana

Greek ice-cream company Delta has reacted to the arrival of Haägen-Dazs on its home turf by calling in French group Shining to create a new premium range.

Greek ice-cream company Delta has reacted to the arrival of Haägen-Dazs on its home turf by calling in French group Shining to create a new premium range.

A Shining spokeswoman says Delta, as market leader, was in a position to innovate rather than limit itself to a ” me-too” response.

Amid the emotional world of ice-cream branding, Shining set out to create a brand which suggests ultimate pleasure for mind and body. The result is Nirvana.

Shining, based in Paris, has also completed a project for Danone, creating packaging for the launch of a new fruit mousse.

Carter Wong is believed to have beaten Design Bridge and Lewis Moberly in a pitch to design new packaging for an unnamed pan-European ice-cream brand for Van Den Bergh. Carter Wong declines to comment.

Latest articles

Design Bridge acquired by WPP

The sale of the independent brand consultancy will see it retain its creative independence and management, while it has also revealed plans to expand to Shanghai.

Design Manchester 2017 announces line-up

The annual design festival is back for its fifth edition this October, and will feature Pentagram partner Naresh Ramchandani, Buzzcocks’ record sleeve designer Malcolm Garrett and an exhibition on Lucienne