Cadisch builds brand in effort to make the Grade

Grade Design Consultants has this week been appointed to revamp the identity for architectural materials supplier Cadisch, in a project worth an initial £55 000 in fees to the group.

In addition to identity work Grade will design marketing material for the company’s six core product lines, stationery, a 160-page specification book detailing the full product range, the company website, signage and livery.

Interiors of Cadisch’s north London factory may also be updated and a mural in the plant’s reception area is planned. Grade will also design an advertising campaign which runs across the architectural trade press.

The consultancy plans to assign each product line a dedicated brand colour, which will act as an identifier across all areas of communication. The first application of the refreshed look is the product specification book (concept pictured below).

‘In the past, Cadisch has been known within the industry by its name, rather than through any visual identifiers,’ says Grade creative director Peter Dawson. ‘Consequently, its marketing has been fairly unimaginative.’

The revised website will carry downloadable PDF catalogues, together with the facility for prospective clients to download rendered components and textures for implementation on their own template.

Grade was approached by Cadisch before Christmas 2002 on the strength of referrals from other clients in the architectural sector and was appointed following a credentials and creative presentation.

Cadisch provides metals and meshes to architectural companies across Europe.