Rodd Industrial Design

Rodd Industrial Design has created a range of nine products for Duracell USA. Rodd was commissioned by product development consultant Brent Development to update the range around a European lifestyle aesthetic, for which it employed injection-moulded forms, metallic paint finishes and tactile over-moulded rubber components. The products, which range from a multi-purpose lantern to a pen torch, launch across Europe this week.

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