Property investment company Land Securities is launching an interactive marketing suite format by All of Us, to help sell space in its office buildings.
‘The aim is to create a fully immersive experience that combines all the traditional aspects of a marketing suite in a subtler, more hi-tech way,’ says All of Us design director Mickey Stretton.
An illuminated table bears an etched map of the area and a scale model of the building, while embedded at one end is an interactive console that allows sales agents to project presentations on to the far wall. The presentation is flanked on two sides by projections of views photographed from the top of the building.
The first suite has just been installed in the recently refurbished Dashwood office block in London EC2.
Land Securities appointed All of Us to its design roster in 2007, when it tasked the digital group with refreshing its website. The marketing suite is being created in conjunction with fellow rostered branding and graphics groups 300million and NB Studio.