Rollasole is the name of a new range of rolled-up ballet pumps designed to relieve stiletto-jaded feet, and sold via vending machines. Magpie Studio has created the identity, packaging and stationery for the brand, which launches next month. Magpie partner Jamie Ellul says the logo and tone-of-voice are aimed at fashion-conscious young females. The consultancy worked with photographer Matt Wreford to create a set of images for wider application.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.