Rollasole is the name of a new range of rolled-up ballet pumps designed to relieve stiletto-jaded feet, and sold via vending machines. Magpie Studio has created the identity, packaging and stationery for the brand, which launches next month. Magpie partner Jamie Ellul says the logo and tone-of-voice are aimed at fashion-conscious young females. The consultancy worked with photographer Matt Wreford to create a set of images for wider application.

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  • orlaith connaughton November 30, -0001 at 12:00 am

    hi i would be interested in purchasing a pair of your rollasole pumps – how and where can i go about this? thanks, orlaith connaughton

  • hilary November 30, -0001 at 12:00 am

    If you look on the Rollasole website you will find all the information you need! Weend them out to most countries.

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