The Brand Nursery has appointed Lynn Dorward-Benn (pictured) as project director. She joins from marketing group Aylesworth Fleming.
The new look was developed by Dragon Rouge and aims to bring together the nine councils that form the body.
The logo, a combination of the country’s heritage, will be shared by the Olympic and Paralympic Games for the first time.
According to the London-based designers, Rihanna’s eponymous book took two years to design.