Glanbia Andrew McCrum says: Sound symbolism is linked to a long held theory from psycholinguistics called Cohort Theory. This states that the beginning of words which sound like the beginnings


‘Most organic products are presented as “good-for-you-but-shame-about-the-taste”,’ says Adrian Whitefoord, creative partner at Pemberton & Whitefoord. The consultancy has attempted to move the sector into a more appealing mode with

Implementation is key to a successful scheme

Increasingly we see interior design consultancies and divisions pulling away from implementation, as witnessed by Revolution’s recent decision, “We don’t want to get… implementation work” (DW 23 April). How, I


South African design and architecture consultancy KSDP Design has created a ‘piazza’ format car dealership for Volkswagen Group. Located in Hatfield, Pretoria, the dealership has been developed to suit the

Internet design is about more than economy

I was depressed to read your Internet design feature (DW 30 April). Unsurprisingly it took the standard anti-plug-in/ anti-frames/ anti-effort position championing banal “designs” existing solely for the benefit of

Travel Inn on a corporate edge

Leading hotel chain Travel Inn has launched a new logo and rebranded the company in an effort to develop the UK market, after research found that its identity was “cold

Irish odyssey for The Attik

The Attik has been appointed to develop branding for a Belfast science centre based at Odyssey, a new riverside retail and leisure complex. Currently under construction, the development will also

Design scope for interactive TV

WH Smith Abbey National and Going Places are set to launch interactive TV services which will provide opportunities for on-screen design groups in the future. The news follows the announcement

Bank on Bradford & Bingley

Bradford & Bingley will list itself as a bank next year, despite the recommendation of its board of directors. But resulting changes to its branding are unclear.

Game of two halves for creative hotshots

As proud supporters of Centrepoint, London’s charity for young homeless people, Tutssels and Lambie-Nairn are helping to raise money with the first ever Creative Cup, a 5-a-side indoor soccer tournament


Getting inside the knickers of a page 3 model is many blokes’ ultimate fantasy (apparently). So on hearing that a charity for Kosovan orphans had some high profile underwear available,

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