Lloyd Ferguson Hawkins has redesigned the packaging of Jif Bathroom Mousse for Lever Brothers. According to staff at the consultancy, the shape of the new can reflects an attempt to introduce an element of ‘sexiness’ to the product. Three fragranced variants come in three different colours, printed directly on to the aluminium can. Translucent caps have been used to give a hi-tech feel.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last
As the car brand redesigns its logo for the first time since 2001, we look back at how Mini’s identity has changed over the last five decades.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.