‘Most organic products are presented as “good-for-you-but-shame-about-the-taste”,’ says Adrian Whitefoord, creative partner at Pemberton & Whitefoord. The consultancy has attempted to move the sector into a more appealing mode with its new packaging for Crucial Organic Crisps, made by Free Natural. The range comes in brightly coloured foil packs, featuring ‘anarchic’ characters. Confectionery and soft drinks launches with the same branding are set to follow.
This year’s exhibition features a wheelchair that can climb stairs, a language-translating earpiece and a brand identity for Wales.
A new fundraising book features contributions from Manchester creatives including Peter Saville and Malcolm Garrett, which have been inspired by Tony Walsh’s poem This is the Place.
As Design Manchester celebrates its fifth birthday, we pick out our top exhibitions to catch at the festival, including a tribute to the book covers of Mancunian literary legend Anthony
Atlas has created the branding for the new fashion label, which will also be contributed to by other industrial and product designers.