‘Most organic products are presented as “good-for-you-but-shame-about-the-taste”,’ says Adrian Whitefoord, creative partner at Pemberton & Whitefoord. The consultancy has attempted to move the sector into a more appealing mode with its new packaging for Crucial Organic Crisps, made by Free Natural. The range comes in brightly coloured foil packs, featuring ‘anarchic’ characters. Confectionery and soft drinks launches with the same branding are set to follow.
The Design Council will work with the Mayor’s office to seek out and develop “innovation teams” to help the city bounce back from Covid.
Special Projects has designed the Moving Buttons concept, which could allow 50 people to use a screen every hour without touching the same spot.
Shift Agency will allow past and present students of the Shift education programme to work on client briefs and add to their portfolio.
Following the news of Bruce Blackburn’s passing at the age of 82, we look back on how the ubiquitous red logo was developed.