‘Most organic products are presented as “good-for-you-but-shame-about-the-taste”,’ says Adrian Whitefoord, creative partner at Pemberton & Whitefoord. The consultancy has attempted to move the sector into a more appealing mode with its new packaging for Crucial Organic Crisps, made by Free Natural. The range comes in brightly coloured foil packs, featuring ‘anarchic’ characters. Confectionery and soft drinks launches with the same branding are set to follow.
The branding features a strong, typographic logo based on the designer’s initials, and a “clashing” colour palette of beige and pink.
Last week, we wrote about a new retrospective on graphic designer Nigel Waymouth, whose psychedelic work graced the album covers of Pink Floyd and Jimi Hendrix during the 1960s. Now,
Illustrator and designer Ben Tallon looks at how rising tuition fees are deterring budding creative students, and asks whether short courses could be just as valuable.
The organisation’s ongoing Design in the Public Sector programme will focus on addressing lifestyle issues such as smoking through prevention methods as part of a 16-week course.