Implementation is key to a successful scheme

Increasingly we see interior design consultancies and divisions pulling away from implementation, as witnessed by Revolution’s recent decision, “We don’t want to get… implementation work” (DW 23 April).

How, I wonder, do consultancies see their brand concepts working once they have drawn the pretty pictures. Surely the key to the work is implementing it and ensuring that the concept works.

While implementation is clearly a costly and time consuming part of a rollout programme, it really is the key to unlocking a successful concept.

Providing a project is managed properly, it will deliver a respectable level of profit for the consultancy, and immense satisfaction to all those involved.

Jonathan Silver

Silver & Co

London WC2

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