The Metropolitan Police is planning to use case studies of its crime fighting achievements in a bid to present a more upbeat image to the public via its design-driven communication initiatives.
Osprey Design has been re-appointed by the Met to produce a more striking set of reports, having also designed the logo for the Met’s Policing Diversity project, launched in the aftermath of the Stephen Lawrence enquiry.
The Met is also looking at the design of its website, which is also an effective policing tool. Interest in it rose following the London bombs in Brixton, Brick Lane and Soho, says a spokesman. A photofit of the Jill Dando murder suspect was put on the site before it hit the newspapers.
Metropolitan Police assistant director of public affairs Bob Cox says: “We saw the opportunity to get away from the institutionalised feel [of the Met]. We want to highlight some of the successes we have had in the last year the major drug hauls, the Mardi Gras bomber.” He adds that the Law rence enquiry will also be reviewed and a summary could be produced for the public.
Osprey pitched against the Central Office of Information, The Team and Barkers Trident for the work. It has also just been appointed to produce the reports for the City of London Police.