The first outlets of a 202-strong chain of travel agents aimed at making planning and booking a holiday easy and enjoyable, have opened.
Interiors and graphics for Travel Choice and its subsidiary brand Travel Choice Express are by Design House. The London group was appointed to the job earlier this year (DW 29 January).
Launched by First Choice, which plans to roll out the brand across the South East, the first two Travel Choice shops opened in Reading and Crawley.
The branches feature a reception desk, a relaxation area, touch screens, and specially designed booking booths.
The consultancy has designed the Travel Choice identity, which is supported by coloured icons for different holiday options.
The first Travel Choice Express branch opens in the Asda store at Lower Early, near Reading, on Saturday.
A further 30 will open in Asda stores this summer.