Kemistry has created the visual rebranding for Hungarian TV company Duna Televizio, launching this week to coincide with Hungary’s entry into the EU. Partially state-funded and viewed globally by Hungarians, Duna’s programming is akin to BBC 3 or BBC 4 and fairly conservative. Kemistry began formulating idents that would bring Duna into ‘the modern world’, says director of production Ricky Churchill. The logo, based on a ‘wave icon’, evokes connection with viewers within Hungary and Hungarian ex-pats and ‘carries through this feel into the production materials and ident’, adds Churchill.
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