Rangers want victory using 442

Edinburgh consultancy 442 Design is creating interiors for Rangers Football Club’s first airport retail space, which launches at Glasgow Airport’s new extension in July.

Rangers retail operations director Gerry Carey says the store is part of the club’s ‘ongoing retail programme’. He adds that the site’s high traffic flow makes it an ‘ideal location’ for the outlet, which will bring Rangers’ retail estate to 16.

In deference to its surroundings, 442 Design creative director Kevin Rettie says the store’s interior will play down the ‘heavy blue materials’ that feature in most of Rangers’ retail spaces.

‘We want it to appeal to regular holidaymakers and give them an environment they’re happy to walk into, rather than a male-dominated space,’ he says. ‘There will still be elements of the club’s heritage and its passion brand, but we’ve tried to mix this with lifestyle shots.’

The consultancy, which is looking at all aspects of the interiors including lighting, in-store graphics and signage, plans to introduce a ‘flexible’ display system. Rettie says this will adapt throughout the seasons as the store’s product mix changes.

442 Design won the work, worth a five-figure sum, in April on the back of its existing relationship with Rangers.

It is also responsible for designing two retail kiosks, the Bear Huts, at the club’s Ibrox stadium grounds, in Glasgow.

Rettie is creative lead on the project.

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