English & Pockett has redesigned a series of on-screen idents for Discovery Channel Europe. Launched on 1 November, the six core idents intend to ‘personalise the brand by giving it
Crown paint is relaunching with a new logo, packaging and point-of-sale material by BBM Carlson. The Bristol group was briefed more than a year ago to come up with a
On my kitchen wall is a framed page ripped from a copy of Viz featuring a facsimile cover of a glossy Condé Nast-type title.
I read with interest Marcello Minale’s letter (DW 24 October). – We have been working with British Airways on a completely different project over the last year, and, having signed
Naming work is mushrooming as companies increasingly opt to merge and rebrand their operations, often leading to an entirely new name. Last week Guinness and Grand Metropolitan – formerly known
With Guinness and Grand Metropolitan’s rebranding to Diageo, Tom Bawden looks at the creative world of corporate naming.
The US’s biggest insurance company Liberty Mutual Group launched a reinsurance company on Wednesday. The global identity for Liberty Re is by The Team.
I feel angry and sad over Marcello Minale’s letter regarding British Airways’ identity (DW 24 October). – Angry because comments such as this do so much damage to our profession.
Light & Coley has created a board of directors following a series of internal promotions which sees its co-founders becoming joint chief executives.
Software company Logica has a new identity following its acquisition of Irish telecommunications systems specialist Aldiscon. The logo for Logica Aldiscon was designed by Paper White. Design Bridge has redesigned
I read with interest Marcello Minale’s letter regarding British Airways new identity (DW 24 October). – As Minale knows perfectly well, marketing briefs are not developed in a vacuum.
Central European chocofiles are in for a treat this week when Suchard launches a range of new-look chocolate bars in Hungary as part of a re-evaluation of the company’s branding.