English & Pockett has redesigned a series of on-screen idents for Discovery Channel Europe. Launched on 1 November, the six core idents intend to ‘personalise the brand by giving it more attitude and adding wit and warmth’, says Adam Woods, Discovery Chan
Crown paint is relaunching with a new logo, packaging and point-of-sale material by BBM Carlson. The Bristol group was briefed more than a year ago to come up with a new identity for the Crown umbrella brand, to rationalise the product range and redesign the packaging and support material. The Crown range is made up […]
On my kitchen wall is a framed page ripped from a copy of Viz featuring a facsimile cover of a glossy Condé Nast-type title.
I read with interest Marcello Minale’s letter (DW 24 October). – We have been working with British Airways on a completely different project over the last year, and, having signed more confidentiality agreements than we’d had hot dinners, we witnessed sev
Naming work is mushrooming as companies increasingly opt to merge and rebrand their operations, often leading to an entirely new name. Last week Guinness and Grand Metropolitan – formerly known as GMG Brands – announced the company will trade as Diageo when it merges at the end of the year. Naming and identity is by […]
With Guinness and Grand Metropolitan’s rebranding to Diageo, Tom Bawden looks at the creative world of corporate naming.
The US’s biggest insurance company Liberty Mutual Group launched a reinsurance company on Wednesday. The global identity for Liberty Re is by The Team.
I feel angry and sad over Marcello Minale’s letter regarding British Airways’ identity (DW 24 October). – Angry because comments such as this do so much damage to our profession.
Light & Coley has created a board of directors following a series of internal promotions which sees its co-founders becoming joint chief executives.
Software company Logica has a new identity following its acquisition of Irish telecommunications systems specialist Aldiscon. The logo for Logica Aldiscon was designed by Paper White. Design Bridge has redesigned brand identity and packaging for Suchard’s eight-strong chocolate range for the Austrian market. The consultancy won the job on the strength of confectionery packaging jobs […]
I read with interest Marcello Minale’s letter regarding British Airways new identity (DW 24 October). – As Minale knows perfectly well, marketing briefs are not developed in a vacuum.
Central European chocofiles are in for a treat this week when Suchard launches a range of new-look chocolate bars in Hungary as part of a re-evaluation of the company’s branding. Designed by London consultancy Williams Murray Banks to stack vertically on-shelf, the six-strong colour-coded range features largely nutty confections. The vertical design, says WMB creative […]