6 November 1997


English & Pockett has redesigned a series of on-screen idents for Discovery Channel Europe. Launched on 1 November, the six core idents intend to ‘personalise the brand by giving it more attitude and adding wit and warmth’, says Adam Woods, Discovery Chan

Crown makes a splash with BBM Carlson

Crown paint is relaunching with a new logo, packaging and point-of-sale material by BBM Carlson. The Bristol group was briefed more than a year ago to come up with a new identity for the Crown umbrella brand, to rationalise the product range and redesign the packaging and support material. The Crown range is made up […]

Too much of too much

On my kitchen wall is a framed page ripped from a copy of Viz featuring a facsimile cover of a glossy Condé Nast-type title.

Enthusiastic welcome for lively identity

I read with interest Marcello Minale’s letter (DW 24 October). – We have been working with British Airways on a completely different project over the last year, and, having signed more confidentiality agreements than we’d had hot dinners, we witnessed sev

Corporations join the name game

Naming work is mushrooming as companies increasingly opt to merge and rebrand their operations, often leading to an entirely new name. Last week Guinness and Grand Metropolitan – formerly known as GMG Brands – announced the company will trade as Diageo when it merges at the end of the year. Naming and identity is by […]

Liberty Re

The US’s biggest insurance company Liberty Mutual Group launched a reinsurance company on Wednesday. The global identity for Liberty Re is by The Team.

Branding bravery should be applauded

I feel angry and sad over Marcello Minale’s letter regarding British Airways’ identity (DW 24 October). – Angry because comments such as this do so much damage to our profession.


Software company Logica has a new identity following its acquisition of Irish telecommunications systems specialist Aldiscon. The logo for Logica Aldiscon was designed by Paper White. Design Bridge has redesigned brand identity and packaging for Suchard’s eight-strong chocolate range for the Austrian market. The consultancy won the job on the strength of confectionery packaging jobs […]

Upright look for chocolate

Central European chocofiles are in for a treat this week when Suchard launches a range of new-look chocolate bars in Hungary as part of a re-evaluation of the company’s branding. Designed by London consultancy Williams Murray Banks to stack vertically on-shelf, the six-strong colour-coded range features largely nutty confections. The vertical design, says WMB creative […]

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