English & Pockett has redesigned a series of on-screen idents for Discovery Channel Europe. Launched on 1 November, the six core idents intend to ‘personalise the brand by giving it more attitude and adding wit and warmth’, says Adam Woods, Discovery Channel Europe vice-president of on-air marketing. The identities follow the theme of macro to micro and are accompanied by a marketing campaign and the tag What’s Really Happening.
The collaborative concept album was creatively directed by Pentagram’s Abbott Miller, with illustrations from Ori Toor and animations by 1983 studio.
Studio Sutherland has given the organisation a “modern, accessible and easily usable” identity that is centred on the arches found in UK churches.
The studio has collaborated with King’s College London on Urban Mind, to allow users to capture their mood in the city over a 14-day period.
Last week Wales’ Future Generations Commissioner suggested a “guaranteed state income”, similar to a universal basic income (UBI), for creatives would help mitigate the effects of the pandemic on their