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English & Pockett has redesigned a series of on-screen idents for Discovery Channel Europe. Launched on 1 November, the six core idents intend to ‘personalise the brand by giving it more attitude and adding wit and warmth’, says Adam Woods, Discovery Chan

English & Pockett has redesigned a series of on-screen idents for Discovery Channel Europe. Launched on 1 November, the six core idents intend to ‘personalise the brand by giving it more attitude and adding wit and warmth’, says Adam Woods, Discovery Channel Europe vice-president of on-air marketing. The identities follow the theme of macro to micro and are accompanied by a marketing campaign and the tag What’s Really Happening.

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