Lewis Moberly has unveiled its identity and literature for the Geffrye Design Centre.
The centre, set to open in east London in autumn 1998, is part of the 5.3m extension to the existing Geffrye Museum.
The museum’s “keyhole” identity has been retained for the centre, but appears in colour. The Geffrye Museum’s black and white identity, designed by the consultancy seven years ago, will remain unchanged.
The design centre is a display and information area within the extension, being designed by architect Branson Coates. Along with exhibitions, it will contain a multimedia database for architects, interior designers and retail buyers and the Hackney Furniture Directory.
The museum is working with London marketing and design group Mazorca to produce a website. It is not yet known whether the new identity will appear as signage.
The museum was founded in 1914 as a learning resource for the furniture industry.