The Partners brings botany to the park

The Partners has designed the identity for GreenPark, a 700 000m2 business park to be built outside Reading. – The brief was to “illustrate the beauty and architecture of GreenPark, along with the communication aspects, such as a new road network being bu

The Partners has designed the identity for GreenPark, a 700 000m2 business park to be built outside Reading.

The brief was to “illustrate the beauty and architecture of GreenPark, along with the communication aspects, such as a new road network being built specifically for the site”, says consultancy account manager Richard Buchanan.

A silver colour and four symbols featuring an anemone, a fern, a lily and a poplar leaf, with the strapline “Working. Naturally”, will appear on all literature, stationery and signage.

GreenPark, which is being developed by Norman Foster and Partners, will be an “unclipped environment, with greenery and shrubs rather than just a mass of concrete”, adds Buchanan. Catering for up to 7000 people, the first building is scheduled to be occupied by 1999.

Meanwhile, Leicester consultancy Newenglish has completed a strategy document for English Nature. The brochure’s cover shows a bogbean leaf. Other close-up shots, including seaweed and a dormouse, feature in the document.

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