Breakaway from the text book because Cyrillic rules

In response to the comment made about the difficulties of working with the Cyrillic alphabet (DW 23 October), I must add the following.

As a brand identity designer having worked on various interesting Russian retail identities over the past two years, I have found working with Cyrillic typography to be very exciting. (I’m afraid I don’t get out much.)

For example, Cyrillic is not as far removed from Roman lettering as Arabic. All the same rules are there to be broken. I would suspect that any self-respecting designer would find working with new letterforms and language refreshing and challenging.

Unless, of course, you are more ‘comfortable’ applying conventional formulas and tired typographic tricks.

Daniel Matthews

Senior designer

SCG London

London SW6