In response to the comment made about the difficulties of working with the Cyrillic alphabet (DW 23 October), I must add the following.
As a brand identity designer having worked on various interesting Russian retail identities over the past two years, I have found working with Cyrillic typography to be very exciting. (I’m afraid I don’t get out much.)
For example, Cyrillic is not as far removed from Roman lettering as Arabic. All the same rules are there to be broken. I would suspect that any self-respecting designer would find working with new letterforms and language refreshing and challenging.
Unless, of course, you are more ‘comfortable’ applying conventional formulas and tired typographic tricks.