Dave invigorates Energis branding

Telecoms group Energis, back from the brink of collapse last year, has called in Dave to reconfigure its brand image, as it competes with BT and Cable & Wireless for business customers.

Telecoms group Energis, back from the brink of collapse last year, has called in Dave to reconfigure its brand image, as it competes with BT and Cable & Wireless for business customers.

The initial focus is repositioning work, but a fresh identity and an overhaul of communications materials could be in the offing, as the group is understood to have an open remit.

Energis delisted from the Stock Exchange in July 2002 and was rescued by creditors. The company’s business involves running voice and data networks for commercial customers, including call centres and Internet services. Tesco, Royal & SunAlliance and the BBC are among its clients.

The repositioning project is expected to last around four to six months. According to Dave director Dan Bobby, the consultancy is working ‘directly with the board’ and marketing manager David Shaw.

‘After a period of survival and cost-cutting, followed by operational improvements, the company is building the brand up again. We’ve been asked to help reinvent, reposition and re-energise Energis,’ says Bobby. ‘We’ll inevitably look at all of the [visual equity].’

‘There’ll be a big internal component – the staff who remain have been through the mill,’ he adds. ‘But Energis is also a professional services company that needs to relate to its external audiences.’

Dave pitched for the work in September against two larger, unnamed consultancies.

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