Groups upload photolibrary image

Photolibrary Imagedate is to update its identity and on-line presence, to be created collaboratively by Saturday and Poke, as the company seeks to compete more effectively with leading rivals like Getty Images and Corbis.

The two groups will collaborate on branding work, which could include a name change. Saturday will design marketing and communications materials for the company, including its catalogues of images, while Poke will create the company’s on-line presence.

The entire project is believed to be worth more than £100 000 in fees to the groups.

Imagedate has been in expansion mode in the past three years, acquiring seven libraries and building up its presence in the US and Europe.

According to Saturday creative director Erik Torstensson, the two groups are aiming to give the company a ‘much more inspirational’ image and consolidate its brand to enable it to compete on a more creative positioning.

‘We want to create something very modern, it’s not about being classic. It’s about being a working tool, something that delivers but also looks good,’ he adds.

Poke partner Peter Beech says the project is unusual in that any brand must ‘work explicitly across the digital medium’. ‘We’re aiming to create a website that is beautifully functional,’ he adds.

Saturday and Poke were appointed following a credentials pitch last month. The work will launch from January 2004.