Remember the celebrity trade-off built in the 1980s

Correct me if I am wrong, but with regard to your Comment (DW 23 October) didn’t architecture suffer from a similar debate in the early 1980s?

I seem to remember some architects gaining a public profile of (almost) pop star proportions and earnings as well.

However, the downside was that the new raised profile of the industry, especially regarding the London Docklands development, was achieved at the expense of lower earnings overall.

You could speculate that the money in the industry would gravitate to those with the biggest mouths at the expense of fellow workmates.

Maybe the design world could learn from this experience and not allow the cult of the individual to rise above or sacrifice the team or group they represent.

Good designers know they must listen and then take action. Talking is for clients and good design will speak for itself.

I’d just like to point out that this opinion is personal and does not reflect or represent those of my employer MBI & Partners UK – natch.

Peter Devine

New media designer – corporate communications

MBI & Partners UK

London W1