Fortune Street has designed the identity for Vedette, an exclusive women’s football fashion brand that launched last week with a series of events that included an expletive-filled outburst by former sports minister Tony Banks (Lord Stratford of Stratford). Vedette, the French word for film star, makes reference to 1950s icons such as Brigitte Bardot. The brand is the brainchild of fashion designer Katie Walker.
From a playful zine, to a “tribal” title sequence and “tongue-in-cheek” wine brand, these are the design projects that caught our eye in July.
London studio Among Equals has crafted the campaign, which takes inspiration from 1940s propaganda and reframes Churchillian language.
In-house design experts question the utility of portfolios when applying for jobs, instead preferring a more narrative approach with case studies where possible.
We’re rounded up the best things to see and do this month, from disability-friendly museum visits to navigating the post-grad years of design.