Fortune Street has designed the identity for Vedette, an exclusive women’s football fashion brand that launched last week with a series of events that included an expletive-filled outburst by former sports minister Tony Banks (Lord Stratford of Stratford). Vedette, the French word for film star, makes reference to 1950s icons such as Brigitte Bardot. The brand is the brainchild of fashion designer Katie Walker.
Finding the best way to inform customers how their food buying impacts the planet, presents a unique packaging design challenge.
The identity seeks to showcase Nuud’s sustainable ethos with a strapline of: ‘chew plants, not plastic!”
Following the Duke of Edinburgh’s passing, we look back at his contribution to design including the long-running designers prize that bears his name.
The redesign will affect Coca-Cola, Coca-Cola Zero Sugar and Diet Coke, and is the first global packaging update since 2016.