London homelessness charity targets breweries

London homelessness charity Thames Reach Bondway has launched an ad campaign created by Imagination targeting breweries that produce super strength lagers. The aim of the ad is to increase awareness among brewers and protect the homeless, who are particularly at risk from more potent beverages. The advertisement depicts a gun with the chamber open, loaded with a single bullet, which is inscribed ‘Super Brew 500 ml’. The strapline reads, ‘One can is all it takes’.