London homelessness charity Thames Reach Bondway has launched an ad campaign created by Imagination targeting breweries that produce super strength lagers. The aim of the ad is to increase awareness among brewers and protect the homeless, who are particularly at risk from more potent beverages. The advertisement depicts a gun with the chamber open, loaded with a single bullet, which is inscribed ‘Super Brew 500 ml’. The strapline reads, ‘One can is all it takes’.
Finding the best way to inform customers how their food buying impacts the planet, presents a unique packaging design challenge.
The identity seeks to showcase Nuud’s sustainable ethos with a strapline of: ‘chew plants, not plastic!”
Following the Duke of Edinburgh’s passing, we look back at his contribution to design including the long-running designers prize that bears his name.
The redesign will affect Coca-Cola, Coca-Cola Zero Sugar and Diet Coke, and is the first global packaging update since 2016.