TV3 to switch over to a Turquoise identity

Irish commercial broadcaster TV3 has appointed Turquoise to overhaul its brand identity, following a competitive three- way pitch held in July.

Turquoise beat incumbent design group Bruce Dunlop Associates and an unnamed local consultancy, after the three were shortlisted from initial credentials presentations (DW 16 June).

Launching early next year, the branding will embrace all on- and off-screen elements of TV3’s identity, which will now more strongly highlight the network’s selection of programmes.

According to Turquoise managing director Sharon Wheeler, the consultancy has built the branding around the notion that ‘the best things happen on 3’.

‘It is a colourful, friendly television network and the identity needed to reflect that. They wanted to add aspiration to the line-up and become more involved in the programming,’ she explains.

Application of the identity, idents and on-screen presentation systems will be undertaken by TV3’s in-house team, in collaboration with Turquoise. Consultancy executive creative director Gareth Mapp is overseeing the project.

TV3 is Ireland’s first independent television network, which launched as an advertiser-supported, national free-to-air service in 1998. It provides a full range of programming content, spanning news, drama, films, sport and entertainment. Its main competitor in the Irish TV market is public service broadcaster RTE.