WMH gives new lease of life to Complan

Williams Murray Hamm has rebranded Complan, the meal replacement product, with a radical new look that aims to counter ‘clinical’ and ‘elderly’ perceptions. A hypertonic energy drink and bar will also be launched imminently under the Complan Active name.

WMH was appointed after a three-way credentials pitch by brand owner Saatchinvest.

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