Exhibitions specialist Real Studios is creating interiors for hotel chain Le MÃ©ridien and leading the refurbishment of the Cumberland Hotel in central London.
It is the first time Real Studios has worked on a dedicated interiors project ‘of this scale’ unconnected to exhibition design work. The project is part of Le MÃ©ridien’s recently-announced £850m investment programme.
The core of Real Studios’ work is a new-style hotel bedroom, branded Art & Tech. It will incorporate the ‘latest technology’, such as 42-inch plasma TV screens, electrically-controlled beds and the latest shower technology.
The group has created a brand identity and literature, in conjunction with graphics group Surface 3, as well as uniforms in collaboration with designer Norma Gosling.
Real Studios is also designing the restaurant, lobby and brasserie at The Cumberland, in conjunction with lead architect Reardon Smith Architects. The hotel, which was recently acquired by Nomura International and Le MÃ©ridien, is undergoing a facelift, phase 1 of which is scheduled to open on 12 December.
Art & Tech bedrooms will be incorporated into most Le MÃ©ridien hotels and there are plans for 5000 rooms to be renovated around the world.
The first Art & Tech bedrooms launch this week at the Russell Hotel in central London, followed by Le MÃ©ridien’s Waldorf, Grosvenor, Heathrow and Cumberland hotels in London.