Premier Foods’ marmalade brands Golden Shred and Silver Shred have been redesigned by Brandopus. The new look aims to ‘restore the brand’s iconic status’ and draws upon earlier brand manifestations. ‘The design expresses the brand’s real character,’ says general manager spreads at Premier Foods David Atkinson.
As part of our series on design in 2019, Sebastian Conran, founder of his self-named studio, looks at what will happen in product design over the next 12 months.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of