Premier Foods’ marmalade brands Golden Shred and Silver Shred have been redesigned by Brandopus. The new look aims to ‘restore the brand’s iconic status’ and draws upon earlier brand manifestations. ‘The design expresses the brand’s real character,’ says general manager spreads at Premier Foods David Atkinson.
A round-up of moves, changes and appointments in the design world.
From a fully functional American diner through to Google’s unnerving house showing how technology has taken over our lives, we round up our favourites from this year’s Italian design festival.
Research conducted into the diversity of the creative industries shows the sector on the whole to be hard to access for ethnic minorities, women and those from low-income backgrounds.
Japanese designer Kosuke Takahashi talks about why he decided to create a new typeface that incorporates braille and letters to cater for both blind and sighted people.